The Problem

By 2050, the global population is expected to reach 10 billion people with the global demand for animal-based food products tipped to increase by 100%.  

The traditional food system of intensive animal farming is inadequate for our future population.

The solution is cultivated meat.  

Using advanced bio-technology techniques, Magic Valley is developing real meat products in the lab.

The global meat industry is currently worth 

$1.4 TRILLION USD p.a.